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Expert tips for turning apps
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Blog
4 key strategies to drive scale and revenue for your app during the shopping season
Daniel Godley — Sep 23, 2024
As most app marketers know, time spent on device peaks during the holiday season. Between November and December, househo...
  • on-device advertising
Blog
Implementing ads without cannibalizing subscription conversions: A brief guide by ad format
Daniel Godley — Jul 22, 2024
2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into thei...
  • on-device advertising
Blog
4 ways to help your app scale during major sporting events
Daniel Godley — Jun 10, 2024
Major sporting events often mean an increase in both app engagement and interest from users for relevant apps. And the 2...
  • on-device advertising
  • user acquisition
Blog
Samsung in 2024: Users, innovation, and technology
Daniel Godley — Jan 23, 2024
50 years after the first cellphone call was made in 1973 by Martin Cooper, the World Economic Forum reports that there a...
  • apps
  • on-device advertising
  • ...
    • user acquisition

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Case Study
IEC Games boosts D7 ROAS 41% with Aura from Unity’s Scale Optimizer 
IEC Games, Water Sort Puzzle
Vietnam-based mobile game studio IEC Games is best known for its snackable puzzle games, with over 600M downloads betwee...
  • on-device advertising
  • Out of the Box
  • ...
    • user acquisition
Case Study
Gunosy achieves 130% of their ROAS goals with Aura from Unity
Gunosy, Gunosy
Gunosy is a leading Japanese news and information app, one of the largest in the region. In order to retain its market s...
  • on-device advertising
  • user acquisition
Case Study
CallApp partners with Aura to boost installs 45x and decrease CPI 56%
CallApp Software Ltd, CallApp
CallApp, is a caller ID, blocking, and recording app based out of Tel Aviv. With over 200M users, CallApp is a global ma...
  • on-device advertising
  • user acquisition

Glossary – EN

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