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Expert tips for turning apps
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Blog
Advertiser's Playbook to Win the 2024 Holiday Season
Unity — Oct 16, 2024
As the holiday magic unfolds, savvy marketers are ready to connect with consumers like never before. Unity surveyed 4,09...
  • MobileVoice
Blog
4 key strategies to drive scale and revenue for your app during the shopping season
Daniel Godley — Sep 23, 2024
As most app marketers know, time spent on device peaks during the holiday season. Between November and December, househo...
  • on-device advertising
Blog
Implementing ads without cannibalizing subscription conversions: A brief guide by ad format
Daniel Godley — Jul 22, 2024
2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into thei...
  • on-device advertising
Blog
Beyond 50: An untapped audience
Ziva Shapiro — Jun 26, 2024
While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-exp...
  • MobileVoice
  • user acquisition

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Blog
Ad revenue and churn: A balancing act
Daniel Godley — Jun 13, 2024
A diverse monetization strategy is vital to provide your app with long-term resilience. Using varied revenue streams, yo...
  • ad quality
  • monetization
Blog
4 ways to help your app scale during major sporting events
Daniel Godley — Jun 10, 2024
Major sporting events often mean an increase in both app engagement and interest from users for relevant apps. And the 2...
  • on-device advertising
  • user acquisition
Blog
Introducing the all-new Unity LevelPlay
Unity LevelPlay — May 22, 2024
Partnering with a strong mediation provider has never been more important. As the shift to bidding and mounting privacy ...
  • monetization
  • user acquisition
Blog
How to maintain control and transparency with in-app bidding
Savannah Cookson — Apr 16, 2024
Compared to traditional waterfall instances, in-app bidding can be advantageous. However one concern raised within the c...
  • Game growth
  • in-app bidding
  • ...
    • monetization

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